Many people do not realize just how important the title of their website really is. If you’re surfing the Internet for something specific you’re going to go with the title that catches your eye, therefore if you’re making your own website you want to make sure you have that eye-catching title.

The title draws people to your website and tells them exactly what it is you’re selling. The title itself is going to need to be good so that it ranks high in the search engines, which in turn will mean it pops up more often when people search with specific keywords than others do.

You need to take time and consider the title in all its entirety. You want to be sure the title tells your prospective clients, exactly what you can offer them while at the same time making it Web friendly for the search engines.

Don’t make your website title the name of your company — unless the name of your company specifically contains the name of what you’re selling or something related to it, so that people know what you sell.

Let’s say that you sell widgets. “John’s Place” isn’t going to tell folks you sell widgets. And it probably won’t make people click on your website. By contrast, “John’s Best Widgets” (johnsbestwidgets.com) is a good title and website name if you sell widgets, because it tells people exactly what you sell. And that means, more people are going to go to your website, because you have made it easy for them find what they want.

Your website title should also use relevant keywords. These are used when someone does a search with a search engine.

So let’s use the example above again. “John’s Place” doesn’t really give you any keywords that are going to help people find widgets. However, “best widgets” is an example of a really good keyword or keyword phrase, and the title and website name “John’s Best Widgets” contains that keyword phrase, so that it will help people find exactly what they’re looking for when they search for “best widgets.”

User keywords at the beginning of your title, which means it’ll be ranked higher in search engine rankings. You may even want the keyword twice.

It can be difficult to do and you don’t want to be repetitive, but you may be able to do it. For example, if your keyword phrase is “pet foods,” you could say, “Smith Pet Foods, selling the best pet foods in the country.” In other words, you make a statement instead of a repetitive nonsensical phrase.

You and make sure that your title is persuasive and gets your prospects to click on your link. The less persuasive your title is the less traffic you will have. It is important to try to say your main points in 65 characters or less.

Usually, search engines limit the title link that you can show on your search engine results, with Google, for example, displaying just the first 60 to 66 characters. This is why it’s important to get everything done in under 65 characters.

Don’t use secondary keywords in your title. Use them on your main page instead. Your title should use only your main keywords, which are really important. The website title itself should also be short and sweet. Don’t over stuff with repetitive keywords, which simply makes you sound desperate and not very professional.

Today’s business person is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the immediate challenges. The reality is that all of the options available will work to one degree or another. The key to your success, regardless of the medium you select, is to differentiate yourself in a manner that appeals to your prospect. When you understand this, you can be successful regardless of your selection.

More often than not, people follow the generally accepted trends and styles. This happens with the clothes we wear (anyone remember Beatle Mania?), the beer we drink (what age are you?) and the way we advertise in say, the Yellow Pages. Try scanning the Yellow Pages and you will see numerous pages of similar looking business card layouts and wording. What happens is we start to subconsciously purge the look-a-likes and carry on until we see something that is out of the ordinary.

The most interesting, and different, ads that I have seen appear as a public service announcement. They have headlines like: Warning! Don’t Even Think of Using a Travel Agent Before Calling FREE Traveler Awareness Hotline! Copy below this ad would offer free advice on how to book the best rate for your next trip. I was scanning the travel section because I was looking to book a trip. This advertisement, because it was different, caught my eye. To make it really successful it also had an 800 number at the bottom to call for a Free Report. There was no sponsor so the whole presentation was non-threatening. I was given a safe way to get information I wanted without having to speak directly to a Travel Agent whose job it is to push, and sell me.

This same method can be used regardless of the medium you select for your advertising. It can be Yellow Pages, Business Cards and Val-Pak Coupons. The key is to use the criteria that make it different, interesting and non-threatening. Even though the principles are basic there is an art to this type of marketing.

I have learned of a company, that over the last 12 years, has developed automated systems that allow business people to incorporate any type of marketing and/or advertising into an overall Marketing Strategy. That company is Automated Marketing Solutions or AMS. They differentiate themselves by not only providing solutions, but by educating their clients on the proper techniques to use including how to create the right message by the form of media being used. It doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to control and manage the program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about Direct Response Marketing and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.