Recently, I took my kids to a county fair close to where I live. It was a large fair with a ton of things to do. My kids had a blast. As we walked through the fairgrounds, I began to hear an advertisement repeatedly playing over the loud speakers. The advertisement offered the opportunity to see Myrna the Mermaid. Myrna is part human, part mermaid and lives in a little fish bowl.

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Today’s business person is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the immediate challenges. The reality is that all of the options available will work to one degree or another. The key to your success, regardless of the medium you select, is to differentiate yourself in a manner that appeals to your prospect. When you understand this, you can be successful regardless of your selection.

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